Browsed by
Month: September 2015

Ella Loves Local: Krista from Mooluu

Ella Loves Local: Krista from Mooluu

Those of you who are fans of Instagram know that there is a band of talented, creative and passionate Mums who have started their own businesses. Many of you will know of, and have seen the amazing snaps that do the rounds, posted and reposted by people who are inspired by those who take a leap of faith and make, design, produce products that we all lust over. This series, Ella Loves Local, is dedicated toward suppoting those people…to help share the amazing love. It doesn’t get more lovely than Mooluu. Many of you will have seen Krista’s personalised tees, but you may not know the story behind the amazing woman who creates them. Using two simple fonts, she creates gorgeous tees for gorgeous kids. It’s often the simple ideas that take off, and this is certaibly one of them…
Here are our very own tees…
unnamed-6 unnamed-8 unnamed-9
1. What inspired you to start Mooluu?  My Sweet Alice was and still is my inspiration, like many businesses I started off while on maternity leave, Alice was only 3 months old when I took the plunge, opened a Facebook page and started taking orders. I really wanted to provide unique and special items for children that you wouldn’t find in shops. I feel like 5 years on I still provide that same vision!
2. How do you juggle business and family? hmmm good question… some days I juggle, some days I drop all the balls!! But, seriously..I really believe in putting my young family as my first priority so I only work at nights and while the children are at day care. I have to limit the number of orders I take on, but it’s really important for me to know my limitations… as I learnt the hard way! oops!
3. What has been your proudest moment so far? I would have to say my proudest (and most exciting and terrifying) moment was being approached by a retail store to stock my Mooluu + Millay collaboration dresses! It was right before christmas and a massive work load! I’m so happy and proud that I took the plunge, backed myself and took my business to the next level!
4. What has been your biggest challenge? My biggest challenge is the juggling, juggling business, family and friends, making sure I have enough time for all three and and sneaking in a little me time is a challenge too!
5. What is your advice to others wanting to start their own business? Make sure your business idea is doing something you love, if your working from home, around the children you will be doing late nights and long hours so you want to be doing something you really enjoy and that makes you happy!
6. Three words that describe Mooluu? Unique, special and custom.
7. What’s your favourite current product in your line? Definitely my favourite current product is my “whats your name?” tops, I love being able to provide custom made items for every child. It makes me happy!
8. Pay it forward to another local business. Mooluu loves… Sienna+me, I am constantly inspired by Nicoles business vision and work ethics. Her products are amazing, She is very inspiring!
So if you haven’t already, pop over to Mooluu and check out her beautiful creations! You won’t know how to choose, there are so many beautiful things!
Royal Melbourne Show time with the little ones!

Royal Melbourne Show time with the little ones!

As each year rolls around, if you are a Melbournite, chances are you’ll be heading to the Royal Melbourne Show. A family tradition, I have fond memories of heading there with my family, as the eldest of four, we were allowed ‘one lolly bag, one toy bag and one ride’. Since the 80’s there are many aspects of the show that have changes, but many, many features that have stayed the same. As an adult, who now heads there with my own children, my show experience is somewhat different, albeit a quick one! So this year we headed to the show early doors, to share with you my tips on how to have a fun day out with little ones under five!


So with that…these are my tips.

  1. Get in early. We got there at 9.30am to beat the crowds and this was the best decision we made. You may want to see the fireworks later in the evening, but if you don’t…head there early doors and you will be rewarded with no lines!

  2. Use the daily schedule available on the Royal Melbourne Show website. This was our saviour as we searched for the key things to do, as we planned our trip before we went.

  3. The nursery is still so magical. We got there when it opened and it didn’t dissapoint. It was Hudson’s first Show experience and he loved every second of it, especially given the fact that he is the same height as the baby animals! For $3 you can get a cup of feed for the kids. There is a  pram parking area and very cute photo stand cut outs. By far the best part of the show.




  1. Peppa Pig. Check the daily schedule times, but this show was a rippa! It went for about 20 minutes, so just the right time to keep little one’s attention. Included were all the favourites!
  2. Show bags. Gone are the days of $3 sticks and pops, however you can still get a good old Bertie Beetle for $2! We got Ella a Frozen Showbag for $20 which was actually pretty good value. For Hudson, we got the $15 farm village bag, filled with toy tractors and animals. You can still get some good multi deals for lolly bags around $10. Not bad!

  3. Rides. Next to the nursery is the toddler area. Rides are about $6 each or 5 for $30. A great selection of rides, however just make sure that when you buy multi tickets, you check which rides you can use them for as there are various operators.


  1. Parking. Each year we park at Ascot Vale primary school, which means the cash goes straight to them! For $22 you get parking across the road. For the price of a rail ticket x 4, it comes out almost the same. A great and convenient park if you are driving.

So they are my tips for a great day out. We spent just under 3 hours there and had heaps of fun! Until next year!