Ella Loves Local: Natalie and Verity from Nightie Night Lane

Ella Loves Local: Natalie and Verity from Nightie Night Lane

Christmas Morning. Squeals of delight, festive cheer, presents, carols, family fun. This was the inspiration behind Nightie Night Lane being created, to design and make beautiful nighties for girls, and pj’s for boys to wear on Christmas morning. To wake up and feel like Christmas in every way. When I heard about this I thought that it was the most beautiful basis to design night wear. There is something different and special about Christmas morning, and this sentiment is held in my heart as my own children move towards this special time of year in 2015. When I had the chance to give Ella one of their beautiful nighties, my heart melted. Made in Australia, their range is exquisite, beautiful and divine. Here is Ella in her own gorgeous ‘night time poem’ nightie…..you can’t wipe the smile off her face…

Ella Loves Local Nightie Night Lane Happy Ella After

Ella Loves Local Nightie Night Lane Happy Ella After

So let’s hear from the girls themselves….

1. What inspired you to start Nightie Night Lane?

Natalie:  I had been trying to find a white, pure cotton nightie for my daughter to wear on Christmas eve that would look beautiful on Christmas morning. I couldn’t find anything! I had been making pyjama pants for my kids and Verity had been making nighties, so together we pulled out the trusty sewing machines, sought advise from a clever friend and a mother-in-law and Nightie Night Lane was born!

2. How do you juggle business and family?

Verity: One must have stamina! You must be at the computer screen with all your tabs open at once. All the time. Forget quiet time and be mindful that the kids don’t know what’s going on in your head, so the amazing acorn they found at school today IS just as important as the expensive shipment of organic fabric, that took you three weeks to secure, in such small quantities seems to have gone missing in the post!

Natalie: You have to be really organised with your weekly routine if you want it to work! Every second needs to be used as productively as possible and plan every day. We have been getting our children involved in the business from the very first stages and they have been as excited as us to see it grow. They have put up with mummy’s testing every pattern style on them, coming to suppliers, sitting through phone meetings in the car and photo shoots in public places in their pyjamas! Grandma’s are very handy for posting deliveries. Oh, and a slow cooker! You really need a slow cooker!

3. What has been your proudest moment so far?

Hearing feedback from customers about how much their children love their nightwear. We love it when customers send photos of our products from all around the world. It’s a lovely feeling to know that we are involved in such special times for families, adventurous holidays, birthday and Christmas mornings.

4. What has been your biggest challenge?

Verity: Fabric supply… arrrrgh!!!!

Natalie: No child is a standard size! Every pattern in every size has to be tested on every child we know for prefect fit and comfort before anything ever makes it to production.

5. What is your advice to others wanting to start their own business?

Verity: If you can multi task (and I dare say all mum’s can) have a go. It is however all absorbing so expect to be stretched further than you ever thought you could be. What have you got to lose, except your sanity? Who needs that.

6. Three words that describe Nightie Night Lane?

Pure, classic, loved

7. What’s your favourite current product in your line?

Verity: For me it is elements of the product that have worked well. A certain trim, a fabric, the way a strap sits that will sit well on all sorts of little bodies which are so different and change rapidly.

Natalie: I love “milk before bed”. It is timeless and loved by big and little girls alike. We are changing this slightly this season, making it even more luxurious.

8. Pay it forward to another local business. Nightie Night Lane loves…

Graphic design from Little Blue House Creative
The lovely Kath designed our logo and can help you with the design of anything!
So if you want your children to have divine nightwear this coming summer, head to Nightie Night Lane today.
Our readers have a very special chance to purchase something with a special discount…simply enter the code ELLA in checkout for 15% off your order! Thanks girls!
kate

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