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Category: Kidswear

Introducing Disney Originals 2 Sleepwear – Exclusively at Big W

Introducing Disney Originals 2 Sleepwear – Exclusively at Big W

We all know that the sheer range of divine clothing for little girls is abundant and amazing. It should be no surprise then, that the one and only Disney have not only brought out an amazing range of sleepwear for girls, but also have designed matching / complimentary PJ’s for Mums. Featuring the classic Disney characters such as Bambi, Alice in Wonderland and Cinderella, in subtle pastel tones, Ella and I were lucky enough to recently try out some of the Disney Originals range for ourselves.

I’m not normally one to do the who matchy, matchy, mini me thing, but  Ella squealed with delight when she saw that I too was wearing Disney ‘jammies’. I love the fact that they are not exactly the same, but actually designed in both image and wording for Mums.

I love wearing a nightie in the hot summer months and made of cotton, these are just divine. The cap sleeve on Ella’s girl’s nightie is also too too cute.

The tee and shorts are generous in size, not too short and have an elastic waste.

Available at Big W with prices ranging from $16 to $22, they are the perfect addition for any Princess and her Queen Mother this summer!

To purchase your own, head here!

You can’t beat Bobux: New Summer Range

You can’t beat Bobux: New Summer Range

If you know me, you know that one thing I love and look for if great kids shoes. Beautiful, good quality, hard wearing, funky. Some brands create fads: blingy new ranges that come and go. Some look great, but don’t last longer than a few wears. This is wear Bobux is different. Fashion focussed with foot health in mind. Many of you may not know that Bobux shoes receive the tick of approval from Podiatrists, meaning that your little one’s feet not only look fabulous, but they feel fabulous too.

Since we last shared our love of Bobux with you, they have been busy bees themselves, designing and releasing new ranges with loads of cool designs.

For little ones, their Xplorer range now comes in variety of colour ways! The Xplorer is the perfect shoe for kiddies who are learning to walk. They are super flexible and lightweight which makes sure that they can move naturally when trying to take their first steps.

The Hi Tiger blaze, with synthetic leather, and micro armour outer and cotton melange lining, is a real show stopper! The vibrant Tiger not only makes these shoes look epic- but they are also designed to help your little one tell their left from right. If the tigers are facing each other- the shoes are on the correct feet! The animal design is also are made out of a handy water resistant fabric- which helps keep the water off during the colder winter months! These bad-boys also feature the new Bobux sole. Developed using the latest technology- the sole is designed to be super flexible, durable as well as provide enough grip on slippery surfaces. And for the cherry on top- these shoes also feature a scuff resistant, micro-armour toe cap which helps limit bumps and scuffs on the front of the shoe. Woo! These shoes are seriously awesome- developed and designed to be the perfect shoe for PLAY.


And quote possibly my favourite for girls, the new SKIP and POP sandal range for summer. We all know that sandals that are super cool, sytlish and hard wearing are all our kids need for summer!


Be sure to head on over to BOBUX to see their new range and purchase some for your little ones this summer!




Giveaway: Win one of three pairs of Bobux Shoes

Giveaway: Win one of three pairs of Bobux Shoes

If you know me, then you know I love Bobux Shoes. If you’ve read my previous post / review about these little gems then you will know that they are simply the best, most light weight, fashionable shoe that your little one can have on their twinkle toes. They are also recommended by Podiatrists! The clincher for me is the velcro. It’s thick, and wide and actually keeps those little suckers on their feet!

Since last time we shared their range, Bobux is proud to announce the release of their latest styles- Aktiv & Xplorer City. This is the result of their exclusive partnership with Solène Roure, a French fashion designer based in London. Earlier this year, Solène – whose extensive portfolio includes companies as diverse as Nike, Yves Saint Laurent, North Face and Levi’s – turned her attention and distinct fashion design to kids’ shoes, collaborating with Bobux to create eight beautiful designs (ranging from Soft sole sizes S-XL and shoe sizes 18-29).

Bobux shoes

Following months of brainstorming and development, Solène’s shoe designs were unlike any other; they stunningly challenged the idea of what a child’s shoe can be.

Lucky for you we are giving away THREE PAIRS from this new range to three lucky winners. This giveaway is run via Instagram, so you will firstly need to head on over there.

To enter, simply

1. Head to this link: and decide which style you like. 

2. Follow @happyellaafter and @bobuxshoes on Instagram (click here to head to my account)

2. Like the photo (the one posted that looks like the one above) and comment with the style you would like to win

*For an extra entry, tag a friend (no comp accounts please)

*for a double score entry, repost this image and tag with #ellalovesbobux

Other stuff:

*Australian Residents Only

*Giveaway closes Saturday 9th July at 9pm

*winners announced shortly after

Good luck xx


Ella Loves Local: Natalie and Verity from Nightie Night Lane

Ella Loves Local: Natalie and Verity from Nightie Night Lane

Christmas Morning. Squeals of delight, festive cheer, presents, carols, family fun. This was the inspiration behind Nightie Night Lane being created, to design and make beautiful nighties for girls, and pj’s for boys to wear on Christmas morning. To wake up and feel like Christmas in every way. When I heard about this I thought that it was the most beautiful basis to design night wear. There is something different and special about Christmas morning, and this sentiment is held in my heart as my own children move towards this special time of year in 2015. When I had the chance to give Ella one of their beautiful nighties, my heart melted. Made in Australia, their range is exquisite, beautiful and divine. Here is Ella in her own gorgeous ‘night time poem’ nightie… can’t wipe the smile off her face…

Ella Loves Local Nightie Night Lane Happy Ella After

Ella Loves Local Nightie Night Lane Happy Ella After

So let’s hear from the girls themselves….

1. What inspired you to start Nightie Night Lane?

Natalie:  I had been trying to find a white, pure cotton nightie for my daughter to wear on Christmas eve that would look beautiful on Christmas morning. I couldn’t find anything! I had been making pyjama pants for my kids and Verity had been making nighties, so together we pulled out the trusty sewing machines, sought advise from a clever friend and a mother-in-law and Nightie Night Lane was born!

2. How do you juggle business and family?

Verity: One must have stamina! You must be at the computer screen with all your tabs open at once. All the time. Forget quiet time and be mindful that the kids don’t know what’s going on in your head, so the amazing acorn they found at school today IS just as important as the expensive shipment of organic fabric, that took you three weeks to secure, in such small quantities seems to have gone missing in the post!

Natalie: You have to be really organised with your weekly routine if you want it to work! Every second needs to be used as productively as possible and plan every day. We have been getting our children involved in the business from the very first stages and they have been as excited as us to see it grow. They have put up with mummy’s testing every pattern style on them, coming to suppliers, sitting through phone meetings in the car and photo shoots in public places in their pyjamas! Grandma’s are very handy for posting deliveries. Oh, and a slow cooker! You really need a slow cooker!

3. What has been your proudest moment so far?

Hearing feedback from customers about how much their children love their nightwear. We love it when customers send photos of our products from all around the world. It’s a lovely feeling to know that we are involved in such special times for families, adventurous holidays, birthday and Christmas mornings.

4. What has been your biggest challenge?

Verity: Fabric supply… arrrrgh!!!!

Natalie: No child is a standard size! Every pattern in every size has to be tested on every child we know for prefect fit and comfort before anything ever makes it to production.

5. What is your advice to others wanting to start their own business?

Verity: If you can multi task (and I dare say all mum’s can) have a go. It is however all absorbing so expect to be stretched further than you ever thought you could be. What have you got to lose, except your sanity? Who needs that.

6. Three words that describe Nightie Night Lane?

Pure, classic, loved

7. What’s your favourite current product in your line?

Verity: For me it is elements of the product that have worked well. A certain trim, a fabric, the way a strap sits that will sit well on all sorts of little bodies which are so different and change rapidly.

Natalie: I love “milk before bed”. It is timeless and loved by big and little girls alike. We are changing this slightly this season, making it even more luxurious.

8. Pay it forward to another local business. Nightie Night Lane loves…

Graphic design from Little Blue House Creative
The lovely Kath designed our logo and can help you with the design of anything!
So if you want your children to have divine nightwear this coming summer, head to Nightie Night Lane today.
Our readers have a very special chance to purchase something with a special discount…simply enter the code ELLA in checkout for 15% off your order! Thanks girls!
Ella Loves Local: Meg from Little Scooch

Ella Loves Local: Meg from Little Scooch

Two things I love right now….personalised products and cool tees. I recently shared the Mooluu love with you, and this week I’m adding to the list of awesomely cool customised kidswear. Another of my Insta faves, Little Scooch have taken cuteness to another level. A range of very clever designs that not only include your child’s name, but also add a cheeky flare with the image and catchphrase. Meg is the brainchild behind the business and lovingly hand screen prints each and every one from her own home. Each tee is unique and individual. Here are my cheeky monkeys rocking their own…


Little Scooch Happy Ella After Ella Loves Local


Little Scooch Happy Ella After Ella Loves Local Little Scooch Happy Ella After Ella Loves Local

There are lots of other cute designs too, but I think you’ll agree, these ones rock! It was great to meet Meg and hear her story about how Little Scooch came to be…

  1. What inspired you to start Little Scooch?

Pregnancy and pelvic instability rendered me a bit ‘hobbyless’ (previously I have been a very active person into hockey, hiking, running, camping, snowboarding, bad dancing etc). I went along to a screenprinting course with a friend, and a few people wanted one of my designs for their kids. I loved the feeling of creating something that made people happy, so it inspired me to dream up more. The new creative outlet came at a time when I was also feeling frustratingly stalled in my corporate career, through my own decision to prioritise being home with my kids. So Little Scooch is a new skill and challenge for me.

  1. How do you juggle business and family?

Sadly at the moment by lack of sleep. I am a mum of 2 littles, and I work part time in the corporate world, so – apart from the rare ninja-mum moments where I get both kids down for a nap at the same time – Little Scooch is a night time gig for me (as much as I love printing with the ‘help’ of a 3 year old and 1 year old during the day….). I am pretty sure I constantly look knackered and friends are just politely pretending not to notice the huge dark bags hanging off my face like a zombie. But I feel energised and motivated so that kind of offsets it all somehow .  My goal is to grow Little Scooch so I can pause my corporate career and be home with my kids more whilst they are little, and maybe I’ll still be a zombie anyway cos let’s be honest, little kids can do that.

  1. What has been your proudest moment so far?

As this is quite a new venture, it’s a bit of a daggy one, but the first time I printed my logo on the back of a teeshirt I got a real buzz out of it and was a bit like ‘woah shit just got real’.   Either that, or the first time a stranger placed an order. I was so excited that a person with absolutely no incentive to pump up my tyres wanted to part with their hard-earned for something that I created.

  1. What has been your biggest challenge?

Coming from a non-fashion, non-design, non-arts background, I don’t really know anyone in the design community and I would love to find a mentor to really challenge me, guide and inspire me. I have found having mentors invaluable in the corporate world and really believe in the power of collaboration for people to lift each other up and bring out the best in each other. At the moment I wouldn’t know where to start with reaching out without seeming like a creepy despo, but I’m doing a couple of markets over the next few months so hopefully getting involved in events and marketing with other talented children’s designers is a good start.

  1. What is your advice to others wanting to start their own business?
  • Fail fast. Have the balls to identify what’s not working, pause, regroup and re-set direction.
  • Remember that Behind Every Great Woman, is herself.
  1. Three words that describe Little Scooch?

Little scooch designs are like the crazy love child of 3 things:

  • street art,
  • a kinder picture and
  • a daggy dad joke. (no wonder only children are willing to wear them! (haha)

7. What’s your favourite current product in your line?

It’s hard to choose a favourite child but probably The Rockabye because it’s unisex, a little retro, looks rad on every colour and is such a sweet blessing to give a bub and their parents – who doesn’t want a soundly sleeping baby little having groovy dreams? It’s fair to say that everyone else loves the personalised Batman. I am doing SO many batman orders.

  1. Pay it forward to another local business.  Little Scooch loves…

Mr. Willo – this team are the real deal creating thoughtfully designed shirts in Kensington for little hipster misters . I was drooling over everything in their stall at Swagger Market last week.

So if you want your little ones to rock their own cool designs, head to Little Scooch and order your own. Or they would make a gorgeous present for someone little who is very special!



Ella Loves Local: Krista from Mooluu

Ella Loves Local: Krista from Mooluu

Those of you who are fans of Instagram know that there is a band of talented, creative and passionate Mums who have started their own businesses. Many of you will know of, and have seen the amazing snaps that do the rounds, posted and reposted by people who are inspired by those who take a leap of faith and make, design, produce products that we all lust over. This series, Ella Loves Local, is dedicated toward suppoting those people…to help share the amazing love. It doesn’t get more lovely than Mooluu. Many of you will have seen Krista’s personalised tees, but you may not know the story behind the amazing woman who creates them. Using two simple fonts, she creates gorgeous tees for gorgeous kids. It’s often the simple ideas that take off, and this is certaibly one of them…
Here are our very own tees…
unnamed-6 unnamed-8 unnamed-9
1. What inspired you to start Mooluu?  My Sweet Alice was and still is my inspiration, like many businesses I started off while on maternity leave, Alice was only 3 months old when I took the plunge, opened a Facebook page and started taking orders. I really wanted to provide unique and special items for children that you wouldn’t find in shops. I feel like 5 years on I still provide that same vision!
2. How do you juggle business and family? hmmm good question… some days I juggle, some days I drop all the balls!! But, seriously..I really believe in putting my young family as my first priority so I only work at nights and while the children are at day care. I have to limit the number of orders I take on, but it’s really important for me to know my limitations… as I learnt the hard way! oops!
3. What has been your proudest moment so far? I would have to say my proudest (and most exciting and terrifying) moment was being approached by a retail store to stock my Mooluu + Millay collaboration dresses! It was right before christmas and a massive work load! I’m so happy and proud that I took the plunge, backed myself and took my business to the next level!
4. What has been your biggest challenge? My biggest challenge is the juggling, juggling business, family and friends, making sure I have enough time for all three and and sneaking in a little me time is a challenge too!
5. What is your advice to others wanting to start their own business? Make sure your business idea is doing something you love, if your working from home, around the children you will be doing late nights and long hours so you want to be doing something you really enjoy and that makes you happy!
6. Three words that describe Mooluu? Unique, special and custom.
7. What’s your favourite current product in your line? Definitely my favourite current product is my “whats your name?” tops, I love being able to provide custom made items for every child. It makes me happy!
8. Pay it forward to another local business. Mooluu loves… Sienna+me, I am constantly inspired by Nicoles business vision and work ethics. Her products are amazing, She is very inspiring!
So if you haven’t already, pop over to Mooluu and check out her beautiful creations! You won’t know how to choose, there are so many beautiful things!
Wild Winter Wonder @ Cotton On Kids

Wild Winter Wonder @ Cotton On Kids

Without a doubt, one of my favourite places to shop for my kids is at Cotton On Kids. Their style, their affordability and in recent years, their fantastic improvement in their durability has made it my go to place for all things kidswear, shoes and accessories. Honestly, their wardrobe would be at least 50% cotton on kids, and this winter, this will be no different. Especially in Melbourne weather it’s all about layers. Short sleeve, long sleeve, cardis, jumpers, jackets, beanies, scarves…..they’ve got it covered. Literally. JEjGtjhcaNLQ95h3NW6wSGwNRnNH049njF5v6f6mDG8 As we head into the cooler months, I’m excited to share with you Cotton On KIDS new Autumn/Winter collection, which is all about outwear and letting kids be kids by layering up in their favourite items and heading outdoors for some fun! The new collection, inspired by winter wonderlands with a focus on navy blues and khaki greens, will take customers on an adventure through the great outdoors where they can play, dream and create. For the girls, it’s all about faux fur vests, bomber jackets and long-line cardis which can be teamed with moleskin pants, tulle skirts and gum boots, while the boys can keep warm in duffle coats, puffer vests and crew neck knits worn back with drop crotch track pants, chinos and hi tops. E7yIjsaNjLTWFEpN6iFX4gPCIEQsg1Z6QMwvsAUnYEA Ella just loves the bright colours, the prints, the comfort. The fit is wonderful with generous room, particularly in the length of the legs. From head to toe, they’ve got everything covered. Style, Fit, comfort. I love how versatile the pieces are. You can mix and match colours, patterns and textures.  And there is nothing like a touch of sparkle to make a little girl smile. What ever the combination, it still looks and feels fabulous! Clearly Ella thinks so… IMG_7493   IMG_7478   IMG_7504   Screenshot 2015-05-04 14.59.27   Screenshot 2015-04-24 09.06.02

Honestly, there are not many places that I recommend over and over for comfort, price and style, but this place certainly has it covered.  for So head to the wonderful, wild, wondrous and wintery world of Cotton On Kids and shop up a storm today.